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Creative Entrepreneurship

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45 episodes
Jan 12, 2026• Design Matters with Debbie Millman

20th Anniversary celebration with renowned poets Eileen Myles, Elizabeth Alexander, Sarah Kay, and Amber Tamblyn

In this 20th anniversary celebration episode, Debbie Millman revisits conversations with poets Eileen Myles, Elizabeth Alexander, Sarah Kay, and Amber Tamblyn, exploring their unique perspectives on language, identity, creativity, and personal experience through powerful poetry and intimate storytelling.

55:27
Jan 6, 2026• Design Matters with Debbie Millman

20th Anniversary Celebration with distinguished actors Claire Danes, Ethan Hawke, Nick Offerman, Kyra Sedgwick, and Josh Brolin

For the 20th anniversary of Design Matters, Debbie Millman revisits conversations with distinguished actors Claire Danes, Ethan Hawke, Nick Offerman, Kyra Sedgwick, and Josh Brolin, exploring their journeys, creative processes, and pivotal moments in their acting careers.

52:56
Jan 5, 2026• The GaryVee Audio Experience

The Power of Comics: Creativity, Storytelling, and Building Characters

Gary Vaynerchuk discusses the VeeFriends comic book universe, highlighting its creative process, character development, and mission to make comics more welcoming and accessible to new fans while building a potentially iconic intellectual property.

57:12
Jan 5, 2026• Armchair Expert with Dax Shepard

Cher

Cher discusses her life journey from her early days with Sonny Bono to her successful music and acting career, sharing candid stories about her challenging childhood, relationships, and resilience in the entertainment industry.

1:58:51
Jan 2, 2026• Armchair Expert with Dax Shepard

Rerelease: Walton Goggins

Walton Goggins discusses his journey from a challenging childhood in the South to becoming a versatile actor, sharing insights about his career, personal growth, and approach to life with intention and artistry.

1:48:40
Dec 30, 2025• Design Matters with Debbie Millman

20th Anniversary Celebration with acclaimed directors Brian Koppelman, Thomas Kail, Mike Mills, Sarah Polley, and Siân Heder

A 20th anniversary celebration episode revisiting conversations with acclaimed directors about collaboration, storytelling, creativity, and the deeply personal nature of bringing narratives to life.

56:44
Dec 22, 2025• Huberman Lab

Transform Pain & Trauma Into Creative Expression | David Choe

An artist, podcaster, and former graffiti writer shares his raw journey through addiction, shame, and creative expression, revealing how he transformed pain into art and found self-acceptance through vulnerability and resilience.

3:53:53
Dec 22, 2025• On Purpose with Jay Shetty

JAMES CAMERON: Inside the Mind of One of the Most Iconic Filmmakers in History (Greatest Risks, Biggest Failures, & His KEY Principles to Success)

James Cameron discusses his creative journey from truck driver to legendary filmmaker, exploring the themes of imagination, resilience, empathy, and storytelling through a deep dive into his artistic process, personal philosophy, and the making of Avatar: The Way of Water.

1:32:35
Dec 19, 2025• How To Academy Podcast

RF Kuang - To Hell with Love

Rebecca F. Kuang joins Hannah MacInnes to discuss her new novel Catabasis, a wildly original journey into hell that explores themes of academia, love, mortality, and the complexities of human experience through a surrealist lens.

1:13:19
Dec 17, 2025• Infinite Loops

Vik Muniz — The Art of Perception (EP.294)

A captivating exploration of art, representation, and human perception through the lens of Brazilian artist Vik Muniz, who argues that representation may be humanity's greatest invention after fire, allowing us to extend our experience beyond our immediate senses and inviting viewers to complete the artistic process.

1:35:07
Dec 15, 2025• Design Matters with Debbie Millman

20th Anniversary celebration with typographers and lettering artists Marian Bantjes, Oded Ezer, Jessica Hische, Tobias Frere-Jones, Matthew Carter, and Kris Holmes

A celebratory episode featuring excerpts from interviews with renowned typographers and lettering artists, exploring the evolution of type, legibility, and creative expression through letters.

46:33
Dec 11, 2025• Infinite Loops

Marc Dennis — Painting the Punchline (EP.293)

A hilarious and deeply introspective conversation with artist Marc Dennis, who paints like a 17th-century master but infuses his work with meta-narrative humor, exploring themes of identity, perception, and the human experience through his unique artistic lens.

1:58:33
Dec 10, 2025• The High Performance Podcast

John Legend: Why He Chose an 'Audacious' Name And How It Changed Him

John Legend reveals how adopting an audacious nickname transformed his identity and performance, turning a casual moniker into a self-fulfilling prophecy of success.

32:40
Dec 8, 2025• Design Matters with Debbie Millman

20th Anniversary celebration with theatre designers David Korins, Ina Mayhew, David Rockwell, Es Devlin, and Dane Laffrey

A celebration of Design Matters' 20th anniversary featuring excerpts from interviews with theatre designers who reveal how sets and spaces shape emotion, tell stories, and create transformative experiences across Broadway, film, and live performances.

48:39
Dec 8, 2025• Huberman Lab

Master the Creative Process | Twyla Tharp

Twyla Tharp shares her insights on the creative process, discussing the importance of discipline, hard work, and maintaining a strong "spine" or central focus while creating art, drawing from her extensive experience as a world-renowned choreographer and dancer.

2:30:06
Dec 5, 2025• How To Academy Podcast

Karl Ove Knausgaard – The School of Night

Karl Ove Knausgaard discusses his latest novel, The School of Night, a Faustian story set in 1980s London that follows an unempathetic young photographer named Kristian Hadeland in his ruthless pursuit of artistic fame and glory.

1:18:28
Dec 4, 2025• Infinite Loops

Ariel Meyerowitz — Navigating the Art World (EP. 292)

A comprehensive and intimate exploration of the art world through the eyes of art adviser Ariel Meyerowitz, revealing how to approach art collecting with passion, curiosity, and a focus on personal connection rather than investment potential.

1:36:08
Dec 3, 2025• Tetragrammaton with Rick Rubin

Nick Broomfield

Nick Broomfield, an award-winning documentarian, discusses his groundbreaking filmmaking approach, sharing intimate stories about his experiences making documentaries on subjects ranging from Aileen Wuornos and Biggie and Tupac to Whitney Houston, always seeking to reveal complex human stories beyond surface-level narratives.

1:39:24
Dec 2, 2025• How To Academy Podcast

John Higgs - Unravelling the Spell of David Lynch

A deep dive into the enigmatic world of David Lynch, exploring his unique artistic vision, dreamlike filmmaking style, and profound impact on cinema through the lens of cultural critic John Higgs.

56:01
Dec 1, 2025• How I Built This with Guy Raz

Meridith Baer Home: Meridith Baer. She Started Over at 50 and Put Home Staging on the Map.

Meredith Baer, a former screenwriter, discovered home staging at 50 and transformed it into a multi-million dollar business, staging hundreds of high-end homes across major U.S. cities without raising outside capital.

1:03:26
Nov 27, 2025• Infinite Loops

Adam Moskowitz — The Way of the Cheesemonger (EP.291)

Adam Moskowitz, a passionate cheese monger who transformed his life through artisan cheese, shares his journey from a failed rap career and addiction to becoming a documentary filmmaker and cheese advocate, highlighting the importance of passion, purpose, and believing in oneself.

1:14:08
Nov 23, 2025• David Senra

Michael Ovitz, Creative Artists Agency (CAA) | David Senra

Michael Ovitz, co-founder of Creative Artists Agency (CAA), shares insights from his legendary career as a groundbreaking talent agent who transformed the entertainment industry through relentless ambition, strategic thinking, and an unparalleled ability to spot and nurture talent.

2:07:25
Nov 21, 2025• How To Academy Podcast

Joe Hill - The One With the Dragons

In Joe Hill's latest novel King Sorrow, six college friends summon a charismatic dragon in 1989, who demands a yearly sacrifice and becomes an integral, horrifying part of their lives over the following decades.

57:37
Nov 20, 2025• Modern Wisdom

#1022 - Sheehan Quirke - How Did The Modern World Get So Ugly?

A captivating exploration of beauty, architecture, and romance in the modern world through the lens of Sheehan Quirke's passionate advocacy for meaningful design, cultural depth, and the transformative power of art and poetry.

1:55:35
Nov 19, 2025• Uncensored CMO

Nils Leonard: Don’t Confuse S**t Ads For The Death Of Creativity

Nils Leonard discusses the importance of creativity in advertising, critiquing industry trends, sharing insights from Uncommon's innovative campaigns, and arguing passionately that creatives themselves are killing creativity through apathy and cynicism.

1:00:37
Nov 17, 2025• Design Matters with Debbie Millman

20th Anniversary celebration with photographers Catherine Opie, Albert Watson, Pete Souza, Lynn Goldsmith, and Mary Ellen Matthews

In this 20th anniversary episode, Debbie Millman revisits conversations with photographers Catherine Opie, Albert Watson, Pete Souza, Lynn Goldsmith, and Mary Ellen Matthews, exploring their unique perspectives on capturing truth, craft, and human stories through photography.

49:46
Nov 12, 2025• Finding Mastery with Dr. Michael Gervais

Beyond Lieutenant Dan: Gary Sinise on Love, Loss & Legacy

Gary Sinise shares an intimate journey from struggling academically to becoming an actor and humanitarian, revealing how personal challenges and a deep commitment to service led him to support military veterans and navigate profound personal loss through his son Mac's cancer battle and musical legacy.

1:11:57
Nov 5, 2025• The James Altucher Show

Jeff Pearlman on Tupac Shakur: The Myths, the Music, and the Man Behind the Legend

Jeff Pearlman explores the myths, complexities, and untold stories of Tupac Shakur, tracing his evolution from a performing arts student to a poetic voice of West Coast hip hop and revealing how his Black Panther upbringing and artistic brilliance shaped his legendary, tragically short life.

52:26
Oct 29, 2025• Tetragrammaton with Rick Rubin

Woody Allen

A candid and introspective conversation with Woody Allen about his journey from stand-up comedy to filmmaking, exploring his creative process, influences, and reflections on success, art, and comedy.

1:28:52
Oct 24, 2025• a16z Podcast

Marc Andreessen: How Movies Explain America

In this episode of the a16z Podcast, Marc Andreessen, Katherine Boyle, and Erik Torenberg discuss how iconic films like "Once Upon a Time in Hollywood," "Tropic Thunder," "Oppenheimer," and "Fight Club" reveal different cultural moments and transformations in American society.

1:15:30
Oct 22, 2025• The Russell Brunson Show

The MIFGE Secret: Turning Offers Into Legacy Assets That Live Forever | #Marketing - Ep. 81

Russell Brunson explores how to build legacy assets through the written word, sharing his journey of collecting rare manuscripts and transforming presentations, courses, and intellectual property into timeless printed books designed to outlive their creators and generate revenue indefinitely.

1:03:39
Oct 15, 2025• Dialectic

31: Gabe Whaley - Playing the Crowd and Outlasting the Hype

Gabe Whaley discusses Mischief's journey of creative disruption, the evolution of internet culture, and their strategic pivot from frequent viral drops to a more intentional, long-term approach focused on craft, permanence, and creating meaningful cultural impact.

2:03:50
Oct 15, 2025• Uncensored CMO

David Droga: My greatest lessons from 37 years in advertising

David Droga shares his greatest lessons from 37 years in advertising, discussing creativity, technology, and the importance of human imagination in solving business challenges.

1:11:54
Oct 14, 2025• Plain English with Derek Thompson

The Future of Entertainment, Part 2: What’s the Matter With Broadway?

A deep dive into the challenges facing Broadway musicals, exploring demographic shifts, rising costs, and the struggle to attract audiences in a changing entertainment landscape.

47:18
Oct 13, 2025• How I Built This with Guy Raz

Faherty Brand: Alex and Mike Faherty. How Jersey Shore + Manhattan Chic grew to 80 stores.

Mike and Alex Faherty turn their childhood dream of a clothing brand into a $250 million business by blending surf culture with luxury fashion, defying traditional retail strategies by embracing wholesale, brick-and-mortar, and online sales across 80 stores.

1:13:21
Oct 8, 2025• My First Million

Brainstorming $100M Ideas with the $1B+ King of Brands

An inspiring conversation with Eric Ryan, exploring his innovative approach to brand-building, where he shares his methods for identifying and disrupting consumer product categories by finding unique angles, simplifying complexities, and creating brands that balance novelty and familiarity.

1:20:36
Sep 22, 2025• The School of Greatness

Michael Bublé: How He Overcomes Self-Doubt Daily & The Ugly Truth About Fame

Michael Bublé discusses his journey as an artist, the importance of family, and how his perspective on success and life has evolved, emphasizing authenticity, gratitude, and the power of individual kindness.

1:12:22
Sep 18, 2025• The Diary Of A CEO with Steven Bartlett

Matthew McConaughey: The Silent Crisis No One Is Talking About! The Harsh Truth About Living Without Faith

Matthew McConaughey shares insights on pursuing personal growth, resisting comfort, maintaining faith, and the importance of challenging oneself while staying true to one's values and family.

2:07:39
Aug 13, 2025• Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)

Hala Taha: LinkedIn Marketing Strategies for Explosive Business Growth | Marketing | YAP Live

Now on Spotify Video! After facing early career setbacks and limited growth opportunities in corporate, Hala Taha turned to LinkedIn and podcasting to build her personal brand. By mastering content marketing and audience engagement, she rose to become a top LinkedIn influencer and podcast host, transforming her side hustle into a thriving media empire. In this episode, Hala joins Jeremy Miner on the Next Level Podcast to share how to leverage podcasting and LinkedIn for brand building, lead generation, and business growth. In this episode, Jeremy and Hala will discuss: (00:00) Introduction (01:59) Storytelling Tips to Engage Your Audience (04:21) Building a Podcast Business from Scratch (09:32) Winning Marketing Tips for Podcast Growth (16:29) How to Scale a Media Business (19:35) LinkedIn Content Strategies for Lead Generation (32:05) Advanced LinkedIn Monetization Strategies Hala Taha is the host of Young and Profiting, a top 10 business and entrepreneurship podcast on Apple and Spotify. She’s the founder and CEO of YAP Media, an award-winning social media and podcast agency, as well as the YAP Media Network, where she helps renowned podcasters like Jenna Kutcher, Neil Patel, and Russell Brunson grow and monetize their shows. With her business on track to hit eight figures in 2025, Hala stands out as a leading creator-entrepreneur. Sponsored By: Shopify - Start your $1/month trial at Shopify.com/profitingIndeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITINGOpenPhone - Get 20% off your first 6 months at OpenPhone.com/profitingAirbnb - Find a co-host at airbnb.com/hostMercury - Streamline your banking and finances in one place. Learn more at ⁠⁠mercury.com/profiting⁠⁠Policy Genius - Secure your family’s future with Policygenius. Head to policygenius.com/profitingFramer - Launch your site for free at Framer.com, and use code PROFITING Resources Mentioned: Hala’s Podcast, Young and Profiting: bit.ly/_YAP-apple  Hala’s LinkedIn Masterclass: yapmedia.io/course  Next Level Podcast by Jeremy Miner: bit.ly/NLP-apple  Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, SEO, E-commerce, Instagram, Social Media, Digital Marketing, Content Creator, Advertising, Social Media Marketing, Communication, Video Marketing, Social Proof, Marketing Trends, Influencer Marketing, Digital Trends, Online Marketing, Marketing Podcast

47:14
Aug 13, 2025• The Level Up Podcast w/ Paul Alex

The Secret Sauce Behind High-Converting Ads

💡 Stop wasting money on ads that don’t convert—start creating campaigns that actually work. In this episode of The Level Up Podcast, Paul Alex reveals the three essential elements behind high-converting ads. From deeply understanding your audience to crafting scroll-stopping hooks and clear calls-to-action, Paul shares the exact strategies he’s used to turn ad spend into serious profit. If you’re running Facebook, Google, or any online ads, this episode will help you ditch the guesswork and start producing measurable results. 🔑 Key takeaways: How to understand your audience better than they understand themselves The importance of a bold, attention-grabbing hook Why simplicity in your call-to-action boosts conversions How to move from clicks to actual sales with value-driven follow-through The winning formula for clarity, relevance, and engagement in ads Whether you’re new to advertising or ready to optimize your campaigns, these strategies will help you create ads that not only get noticed but get results. 🎯 Know your audience. Hook their attention. Drive them to take action. Your Network is your NETWORTH! Make sure to add me on all SOCIAL MEDIA PLATFORMS: Instagram: https://jo.my/paulalex2024 Facebook: https://jo.my/fbpaulalex2024 YouTube: https://jo.my/ytpaulalex2024 LinkedIn: https://jo.my/inpaulalex2024 Looking for a secondary source of income or want to become an entrepreneur? Check out one of my companies below to see if we can help you: 🌐 www.CashSwipe.com 📘 FREE Copy of my book “Blue to Digital Gold - The New American Dream”www.officialPaulAlex.com Learn more about your ad choices. Visit megaphone.fm/adchoices

3:48
Aug 8, 2025• Right About Now with Ryan Alford

BIG BADASSES IN BUSINESS

<h3 dir="ltr">SUMMARY</h3> <p data-start="109" data-end="566">In this episode, host Ryan Alford brings together an all-star lineup of influential guests from diverse industries &mdash; including creative marketer Kyle Creek, legendary UFC announcer Bruce Buffer, Crumbl Cookies co-founder Sawyer Hemsley, former NFL star Shawne Merriman, and fitness entrepreneur Howard Panes. Each guest opens up with personal stories, hard-earned lessons, and actionable insights on entrepreneurship, branding, creativity, and resilience.</p> <p data-start="568" data-end="1061">Listeners will hear about bold marketing strategies that break the mold, the behind-the-scenes journey of building iconic brands, the mindset shifts required to overcome setbacks, and the power of staying true to your authentic self. Whether it&rsquo;s scaling a cookie empire, commanding the energy of a sold-out arena, redefining personal branding, or turning passion into profit, this episode delivers a fast-paced, inspiring look at what it really takes to thrive in today&rsquo;s competitive world.</p> <h3 dir="ltr">TAKEAWAYS</h3> <ul> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Insights on entrepreneurship and business success from various industry leaders.</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">The role of creativity and innovation in marketing and branding.</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Personal stories of overcoming challenges and building unique identities.</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">The importance of authenticity and pushing boundaries in professional endeavors.</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Strategies for effective product development and customer engagement.</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">The significance of community and word-of-mouth in scaling a business.</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Lessons learned from transitioning careers, particularly from sports to entrepreneurship.</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">The impact of disciplined work ethic and structured routines on achieving goals.</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Emphasis on health, originality, hard work, innovation, and maintaining energy as keys to success.</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Encouragement for listeners to embrace boldness and pursue their passions relentlessly.</p> </li> </ul> <p>&nbsp;</p>

34:48
Aug 7, 2025• The Prof G Pod with Scott Galloway

Ben Stiller on the Price of Fame and the Power of Failure

Scott speaks with Ben Stiller, actor, director, and executive producer of the hit series Severance, to discuss the highs and lows of a four-decade career in Hollywood. They talk about growing up in a showbiz family, the lessons hidden in failure, and the creative risks that paid off. Ben also opens up about sobriety, balancing ambition with family, and why Severance almost didn’t get made. Follow Ben Stiller, @BenStiller. Learn more about your ad choices. Visit podcastchoices.com/adchoices

59:09
Aug 7, 2025• The Prof G Pod with Scott Galloway

Ben Stiller on the Price of Fame and the Power of Failure

Scott speaks with Ben Stiller, actor, director, and executive producer of the hit series Severance, to discuss the highs and lows of a four-decade career in Hollywood. They talk about growing up in a showbiz family, the lessons hidden in failure, and the creative risks that paid off. Ben also opens up about sobriety, balancing ambition with family, and why Severance almost didn’t get made. Follow Ben Stiller, @BenStiller. Learn more about your ad choices. Visit podcastchoices.com/adchoices

59:09
Aug 7, 2025• The Diary Of A CEO with Steven Bartlett

Money Making Experts: This 3-Step 'Offer' Formula Makes $20k Per Month! Alex Hormozi, Codie Sanchez, Daniel Priestley

Could your first $100K be closer than you think? 3 renowned money making experts reveal the exact blueprint for turning $1,000 into $100K, building passive income, hiring A-players, and scaling fast! This Diary Of A CEO roundtable brings together contrarian investor and private equity dealmaker Codie Sanchez, entrepreneur and investor Alex Hormozi, and serial entrepreneur and business strategist Daniel Priestley.  They discuss:  The exact 3-step offer formula that can generate $20K/month How to turn any skill into a $10K/month business Why most entrepreneurs stay stuck, and how to break through The pricing secrets behind $100M+ business deals The #1 psychological trait shared by top performers in business How to double your income by hiring A-players You can follow Codie, Alex, and Daniel, here: Codie:  Instagram - https://bit.ly/4om6aK6  YouTube - https://bit.ly/4fqsSwO  X - https://bit.ly/3HcQick  ‘BigDeal’ Podcast - https://bit.ly/3H018T3  You can purchase Codie’s book, ‘Main Street Millionaire: How to Make Extraordinary Wealth Buying Ordinary Businesses’, here: https://amzn.to/4meknHF  Alex: Instagram - https://bit.ly/4frlQHZ  YouTube - https://bit.ly/3UjUgCS  X - https://bit.ly/4m3fe54  Alex Hormozi's newest book, ‘$100M Money Models’, launches at a live virtual event Saturday August 16th. You can register free, here: https://bit.ly/4m594BG  Daniel:  Instagram - https://bit.ly/4ldmKsY  X - https://bit.ly/4lWW54O  Website - https://bit.ly/41uNUEu  You can purchase Daniel’s book, ‘Scorecard Marketing: The four-step playbook for getting better leads and bigger profits’, here: https://amzn.to/45hoRWM  The Diary Of A CEO: ⬜️ Join DOAC circle here - https://doaccircle.com/  ⬜️ Buy The Diary Of A CEO book here - https://smarturl.it/DOACbook  ⬜️ The 1% Diary is back - limited time only: https://bit.ly/3YFbJbt  ⬜️ The Diary Of A CEO Conversation Cards (Second Edition): https://g2ul0.app.link/f31dsUttKKb  ⬜️ Get email updates - https://bit.ly/diary-of-a-ceo-yt  ⬜️ Follow Steven - https://g2ul0.app.link/gnGqL4IsKKb  ⬜️ The Culture Test - https://culturetest.com/ Sponsors: Stan Store - https://stevenbartlett.stan.store/   SimpliSafe - https://simplisafe.com/doac to claim 50% off a new system with a professional monitoring plan and get your first month free. KetoneIQ - Visit https://ketone.com/STEVEN for 30% off your subscription order Learn more about your ad choices. Visit megaphone.fm/adchoices

2:33:37
Aug 6, 2025• Proven Podcast

How to Steal $500 Million From Barkbox's Playbook - Henrik Werdelin

<p>In this energetic episode, Charles sits down with Henrik Werdelin—creative entrepreneur and co-founder of BARK, the brand behind BarkBox—to explore how play, empathy, and identity fuel the growth of beloved consumer brands.</p> <p>Henrik unpacks the origin of BARK, revealing how a deep emotional connection with customers (and their dogs) became the foundation of a company that redefined the pet industry. From building a brand with humor and heart to navigating product expansion and retail partnerships, he shares what it takes to scale without losing soul.</p> <p>Together, they dive into the mindset of modern brand-building—why it’s less about product features and more about emotional experience, storytelling, and creating rituals people love.</p> <p>This isn’t just a story about dog toys. It’s a blueprint for building joyful, mission-driven companies that customers don’t just buy from—but belong to.</p> <p>KEY TAKEAWAYS:<br /> -How Henrik Werdelin helped turn a love for dogs into BARK, a brand that connects emotionally with millions of pet owners<br /> -Why building a brand identity with humor, honesty, and humanity creates lasting customer loyalty<br /> -How BARK uses playfulness and purpose—not just product—to deepen customer relationships<br /> -The strategy behind expanding from subscription boxes to food, wellness, and retail without losing brand soul</p> <p>Head over to <a href= "https://provenpodcast.com/">provenpodcast.com</a> to download your exclusive companion guide, designed to guide you step-by-step in implementing the strategies revealed in this episode.</p> <p>KEY POINTS:<br /> 01:05 – From agency life to BarkBox:<br /> Henrik shares his early career journey—from working in creative agencies to launching BARK—and how a deep love for dogs (and branding) led to a subscription box that grew into a global DTC powerhouse.<br /> 04:18 – The emotional core of brand-building:<br /> Henrik explains why the most beloved consumer brands lead with emotion, not just function—while Charles connects this to how BARK turned dog toys into a lifestyle and cultural connection.<br /> 07:45 – Using play as strategy:<br /> Henrik reveals how BARK uses humor, storytelling, and personality in everything—from marketing to product design—while Charles highlights how this playful tone differentiates them in a serious, commoditized space.<br /> 11:10 – The risks and rewards of retail expansion:<br /> Henrik reflects on BARK’s leap from DTC to retail with partners like Target, and how they kept their brand voice intact—while Charles digs into the tension between mass scale and brand intimacy.<br /> 15:02 – Bark Eats and personalized wellness:<br /> Henrik discusses the company’s move into personalized food and health products for dogs, and how listening to customer behavior led to deeper product innovation.<br /> 19:30 – Building a brand with a soul:<br /> Henrik emphasizes that a brand should feel like a friend, not a product—and how BARK’s success came from being obsessively human in a category most treat as transactional.<br /> 24:20 – Advice for future founders:<br /> Henrik delivers closing thoughts on what today’s entrepreneurs get wrong: over-focusing on short-term tactics instead of building emotional equity—and why staying curious and connected always wins in the long run.</p>

0:49